Finally Make Your Events Drive Real Revenue and Measurable Impact
INTRODUCING:
The SMART Event Method™
Transform your events from budget drains into strategic growth engines
with our proven 5-part system that combines award-winning execution with AI-powered intelligence—so every event gets measurably smarter than the last.
Trusted by Organizations Creating Real Impact
The Hidden Cost of Underperforming Events
You invest countless hours and significant budget into your events, yet you’re left wondering:
- Where's the ROI?
Your events consume budget with no clear connection to revenue - Why aren't people implementing?
70-80% of attendees leave inspired but take no action - How do we prove value?
Survey data sits unused, and you can't answer leadership's questions - What's actually working?
Without unified analytics, you're making decisions in the dark
The harsh truth:
Traditional event approaches are broken.
Generic platforms push all decisions onto you.
And no one helps you make sense of your data to prove business impact.
That’s why we created a different model—one that measures what matters and delivers what works.
IntroducingThe SMART Event Method™
The proven system that transforms events into measurable growth engines. These five components work together to create exponential impact—and help you get smarter with every event.
Strategy
Event Planning Without the Guesswork
“We & Goliath operates like a growth architect in the virtual and hybrid event space — not just designing events, but building strategic ecosystems around them. Their ability to fuse marketing, tech, and design thinking into high-performing, scalable experiences is impressive.”
– Thomas Mauch, Regional Director for Europe, International Congress and Convention Association (ICCA)
How we do it:
- SMART Event Assessment with custom recommendations to plan an event that gets the results you’re looking for. Powered by insights from 500+ successful events.
- SMART Event Blueprint: Stop wasting 100+ hours on planning that leads nowhere. Our team combines 20+ years of expertise with real human surveys and AI-powered deep research to create your strategic success plan in just 2 weeks.
- Data-driven event strategy analyzing your past surveys, recordings, and attendee patterns to identify what’s actually working
- Real Human Message Testing to quickly learn which value propositions work
- Survey creation to capture the data you actually need in your next event
- Custom event success plan covering everything from session design, interactivity and engagement strategies, sponsor approaches, platform recommendations, accessibility options, and KPI selection
- Sponsorship Toolkit ready for your team to implement with tiers and outreach templates
- Event Marketing Strategy: Find message-to-market match quicker for a positive ROI with deep audience & competition research, ticket pricing strategy, upsell strategy, and attribution tracking setup.
Marketing
Your Done-For-You Registration Engine
Transform single events into self-reinforcing marketing ecosystems—where each element amplifies the others to drive up to 275% attendance growth (without increasing ad spend) and up to 6X ROAS.
Our Event Marketing Services:
- Event Advertising Campaign – AI-Powered ad campaign to build awareness drive registrations and see which messages convert.
- Landing page copy editing and conversion optimization recommendations
- Persuasive copywriting packages that actually drive conversions
- Multi-channel campaigns with extensive message testing
- Conversion strategies to maximize results at every touchpoint
- Content multiplication creating 30-100+ assets from each event
- Viral strategies that turn registrants into active ambassadors
Audience Experience
World-Class Production Meets Engagement Science
Create experiences so compelling that attendees can’t help but engage—and take action.
How we do it:
- Award-winning production (We beat Google for Eventex Gold!)
- Engagement coaching on science-backed engagement techniques that boost participation
- Event platform with industry-leading engagement features
- Gamification that drives key actions like surveys, testimonials, sponsor visits
- Seamless execution for end-to-end hybrid and virtual events
- Speaker presentation training: “Presentation Superpowers Unlocked” because we all know how it is to sit through a dull presentation
- Session design best practices from 500+ successful events to help your team create delightful attendee experiences
Returns
Finally Make Sense of Your Event Data
How we do it:
- Strategic insights on event analytics based on years of experience and comparisons to other events in your industry.
- Attribution Tracking & CRM Tagging strategy and design
- ROI Dashboard powered by enterprise-grade attribution and software enhanced with our proprietary AI intelligence and expert analysis
Finally, discover your Return on Event (ROE). We track the complete attendee journey from first touchpoint to ticket sales and post-event conversions—then we help you understand what it all means.
- Accurate attribution tracking
- Unified view of your marketing, event, and sales data
- Survey analysis – We make sense of what attendees told you and how to put it to use
- AI-powered pattern recognition showing what’s actually working
- Strategic insights report with specific recommendations for your next event
- Clear KPI reporting including revenue and engagement metrics
- Unlock data gold like impact of event attendance on Lifetime Customer Value
The difference:
We don’t just give you dashboards—we tell you exactly what the data means and what to do next
Transformation
Combat the Forgetting Curve
How we do it:
- Transform Lite: Post-Event Engagement Suite:
- Get a Replay & Insights Dashboard designed with the science of memory retention including:
- Key Takeaways to combat the “forgetting curve” that kills event ROI
- Highlight Videos to help you gain more followers and engagement (AI clip selection and editing)
- Full Session Replay(s)
- AI Event Chatbots – Drive registrations and post-event sales with 24/7 automated chatbots trained on your event content.
- Personalized email sequences based on each attendee’s stated goals
- Transform Pro Coaching
- Daily human-led, AI-assisted coaching for Hyper personalization at scale
- Get attendees remarkable results like 100+ behavior changes per year
- Proven system delivered by professional performance coaches
- Attendee case studies and insights that power your future marketing
Curious How Your Events Stack Up?
You’ve seen the five areas that separate forgettable events from growth engines. Now see exactly where your events stand.
The free SMART Event Assessment takes 5 minutes and shows you how you’re performing across all five areas, plus the specific improvements that would move the needle most for your next event.
500+ events worth of benchmarks.
Personalized recommendations.
No sales pressure.
Where The SMART Event Method™ Works Best
This system is specifically designed for organizations running:
- Online Conferences
- Event Series & Recurring Events
- Works Even Better With Marketing
Online Conferences
Educational events where you need to track learning outcomes, content effectiveness, and long-term behavior change. The Event Intelligence Dashboard shines when measuring which sessions drove the most implementation.
Event Series & Recurring Events
This is where we deliver exponential value. Each event in your series generates intelligence that makes the next one better. Track improvements over time, identify trends, and prove cumulative ROI across multiple events.
Works Even Better With Marketing
The more marketing channels you add to your event plan, the more powerful the intelligence becomes. Our system tracks attribution across email, ads, social, partnerships, and organic—showing exactly which investments drive your best, most profitable attendees.
Bottom line: While the system works for various event types, it delivers exponential value for large, recurring events with multi-channel marketing that unlock the full power of the Event Intelligence Dashboard.
Real Results from Real Clients
Improving an Already Award-Winning Event
“We had so many people tell us it’s the best virtual event they’ve attended. Their NPS scores hit 100 from companies—you can’t get better than that!”
Geneva Scott, Event Director
Results:
- 39% increase in paid career services post event
- 6X booth visits (YoY increase) & perfect 100 Sponsor NPS
- 919% more qualified sponsor leads YoY (52,304 total leads!)
- Won GOLD in the Eventex People's Choice two years running
Doubled Summit Attendance
“We & Goliath’s strategic input played a crucial role in making this event exceptionally successful.”
Neil Patel, Founder
Results:
(from 10,000 to 20,000 registrants)
7X Attendance & 4X Revenue
“We had never organized a virtual conference. With help from We & Goliath, we had our most successful event ever with 1,700 showing up from around the world.”
Charles Lenchner, Co-Founder
Results:
- 1,683 Attendees (7X YoY Attendance)
- 4X Revenue
- Won Two Awards
Why
The SMART Event Method™
Works
20+ Years of Proven Excellence
We’ve been perfecting virtual and hybrid events since 2004, while others scrambled to adapt in 2020.
AI Intelligence Amplifies Human Expertise
Cutting-edge technology enhances our decades of experience for unmatched results.
Comprehensive Yet Simple
One partner, one system, one clear path to success—no more juggling multiple vendors.
Strategic Partnership Approach
We’re not just vendors—we’re strategic partners invested in helping you get smarter with every event you run.
Your Path to Event Success
START HERE:
📑
Smart Event Assessment
Discover your next event’s potential
- Complete audit of current event performance
- Analysis of your historical data (surveys, attendance, engagement)
- Custom recommendations for improvement based on 500+ of successful events
- Suggested KPIs and success metrics
🚀
Strategic Event Blueprint
Custom roadmap for your situation
- Custom strategy tailored to your specific goals and audience
- Complete implementation roadmap
- Optional Marketing Blueprint with campaign strategy
📊
Full System Implementation
Transform your events into growth engines
- All five SMART Event Method components working in harmony
- Dedicated success team (not just account managers)
- Strategic planning + execution + intelligence + post-event engagement
Leaders Choose
The SMART Event Method™
Your Questions, Answered
What exactly is the Event Intelligence Dashboard?
We use enterprise-grade attribution software integrated with your event and CRM data, enhanced with our proprietary AI analysis layer. But the real value is our team’s manual interpretation—we analyze your survey data, attendance patterns, and attribution data, then deliver a strategic insights report telling you exactly what worked, what didn’t, and what to change for next time.
Is Transform Coaching included or extra?
Transform Lite (AI chatbot, personalized emails, key takeaways, videos) is included in every event. Transform Pro (monthly 1-on-1 human coaching) is an optional upgrade delivered by our specialized partner. Attendees can pay directly or you can bundle it into your ticket pricing.
How is this different from traditional agencies?
Traditional agencies execute your event and hand you a report. We execute your event, analyze all your data (surveys, attribution, engagement), and tell you exactly what it means and what to do differently next time. You’re not just getting an event—you’re getting strategic intelligence that makes every future event better.
What if we're running our first event?
We can absolutely help! However, the Event Intelligence component delivers maximum value when you have historical data to analyze. For first-time events, we focus on strategic planning, flawless execution, and establishing baseline metrics. Then your second event becomes exponentially smarter based on learnings from the first.
What types of events work best with this system?
The SMART Event Method™ is specifically designed for:
- Online conferences and educational summits (where learning outcomes matter)
- Virtual career fairs and job expos (where candidate-to-hire tracking matters)
- Event series and recurring events (where continuous improvement matters most)
The system works for single events, but delivers exponential value for event series where we can track improvements over time. It also works significantly better when you’re running multi-channel marketing (email, ads, social, partnerships) because we can show attribution across all channels.
What if my event doesn't fit these categories?
While the SMART Event Method™ delivers maximum value for the event types listed above, we’ve successfully worked with any other types including online and in-person workshops, sales webinars, SKOs, galas/fundraisers, team training events, and more. Some elements of the SMART Event Method are specifically designed for virtual events. Request a SMART Event Assessment to discuss your specific situation.
How do you track attribution for free events?
The Event Intelligence Dashboard tracks the complete journey using our proprietary multi-touch attribution system. We can track from initial event registration through post-event engagement to revenue outcomes (renewals, upgrades, expansions) with full-funnel attribution. This shows whether event attendees have higher lifetime value than non-attendees—often the most powerful ROI metric for free events.
What's your typical ROI?
Results vary based on starting point and goals. We’ve helped clients double attendance, improve registration conversion rates from 18% to 31%, and prove that event attendees have 2-4X higher retention/LTV than non-attendees. Rather than promise specific numbers, we focus on making each event measurably better than the last through data-driven intelligence.
Your Next Event Can Be Your Best Investment
Stop settling for events that drain resources. Start creating experiences that drive measurable outcomes—and get smarter with every one.
The SMART Event Method™ is your proven path to events that:
- Generate measurable business impact
- Create lasting attendee engagement
- Prove ROI with data your leadership actually cares about
- Get continuously better through strategic intelligence
Ready to transform your approach to events?
No pressure. No cost. No obligation.
Just a proven path to transform your events.
The SMART Event Method™ is a proprietary system developed by We & Goliath through 20+ years of event innovation.